ENTREPRENEURSHIP

As a print publication, we had to sell ads to cover the cost of printing newspapers. I sold an ad to First Redeemer Church, which gave a few hundred dollars towards publication fees. I also assisted other journalists in selling their ads. Since our audience is students, we tried to match our ads to things that they might enjoy. It took a couple of tries to finally get a sale, but through that experience, I was able to get better at marketing and sales. My first year of journalism, we as a class came up with the idea of selling raffle tickets to win concert tickets. We continued this last year with Taylor Swift tickets, except this time, in order to be entered, you had to follow The Bird Feed and do a quick survey. We took a great idea and perfected it to spread awareness about our news site. We now advertise our website on social media and on tv screens around the school. I help design the advertisement for the tv screens about our latest articles.